Nike + You = Good Golfer

We have all seen commercials ever since we were little and understand that they want us to spend our hard earned money on their product. Commercials have become more and more advanced today. They have come up with new ways to "fool" us into buying their new and exciting product. From celebrity endorsements to flashy graphics, commercials always try and suck us in to their new exciting item they came up with. This commercial uses many rhetorical strategies throughout the whole thing. The most obvious of them all is logical fallacies. If you use a Nike golf ball or Nike gear, then you can be good at golf like Tiger Woods. This video also gives you the sense of false needs. Do you really need a Nike golf shirt, with matching shoes, then a Nike cap, and a Nike golf ball just to top it all off? Just because it says Tiger Woods on it doesn't mean its made better, it just means he gets paid a little more every time you buy one. The Nike logo isn't present in the commercial until the very end. But the Nike swoosh can be recognized wherever you go these days. The definition of the product is showed in this video, because well Tiger Woods is golfer and is a golfer. By Tiger Wood's being an example this commercial shows well Tiger uses Nike, so you should too. And since Tiger Woods is good at golf then if you use Nike golf gear than you can be good at golf just like him. Mostly logos is used in this ad campaign. From the cause-effect argument and just the plain old celebrity endorsement, Nike really wants you to by their golf stuff.