John McCain

At first glance John McCain's political website looks like any other campaign website. All of them have the same idea; they want money and your vote. But what strategies of persuasion must these presidential candidates use? Is John McCain's strategy to get us to vote for him the same strategy that Crest uses for us to buy their toothpaste? The rhetorical strategies don't change much from commercials on TV for John McCain to commercials on TV for the new and exciting face wash that can wash away your troubled acne in no time. 

When first arriving to McCain's website the first thing my eye goes to is the bright red and blue "join", "donate", and "McCain store" buttons. This obvious grab to your attention shows you the main purpose to his website. Definition is used throughout the website to show how McCain feels on certain issues. Without knowing how the candidate stands on issues that involve our nation everyday it would make it very hard for you to decide or vot or which candidate you think is best. This is an obvious factor that most politicians will use to show you how they feel on things. 

Venturing further into McCain's website you can find many of rhetorical strategies he uses to convince you he is the best choice. On one page McCain uses cause and effect on what will happen if he is nominated as President of the United States. McCain expresses if we cause him to become President then the effect will be lower taxes and it will be harder in the future to raise taxes. Also on this page McCain goes on and on about all the things will that can happen if we just elect him President. McCain expresses how we need to reform our government for being as costly as they shouldn't be and make the nation more for the taxpayers.

These days politicians have to do a lot more to win the people's vote than ever before. With technology on the rise you can be seen anywhere and everywhere. Your every move and sound are always on record so you have to watch what you do and say. McCain has had this experience in the past when in 2001 he did not support Bush's legislation to cut taxes. But McCain has come back with a process to demonstrate how he can cut back on taxes and on our nation's spending. Politicians must now how to recover from instances like these. Their past will not be forgotten because records are being kept everywhere. McCain's description on how he can use his process is one great rhetorical strategy he took to improve his running status.

Political candidates must use every rhetorical strategy they can think of when they are trying to convince the American public that they can be the next great President of the United States. With all these similarities to common everyday commercials its kind of makes you wonder what the people behind the scenes are thinking. Are they trying to capture us in with their great strategies or are they trying to trick us into their fallacies? So when you go to vote on Tuesday November 4, you just remember things aren't always as they seem and maybe you should take a deeper look.