Thursday, March 13, 2008
Nike + You = Good Golfer
We have all seen commercials ever since we were little and understand that they want us to spend our hard earned money on their product. Commercials have become more and more advanced today. They have come up with new ways to "fool" us into buying their new and exciting product. From celebrity endorsements to flashy graphics, commercials always try and suck us in to their new exciting item they came up with. This commercial uses many rhetorical strategies throughout the whole thing. The most obvious of them all is logical fallacies. If you use a Nike golf ball or Nike gear, then you can be good at golf like Tiger Woods. This video also gives you the sense of false needs. Do you really need a Nike golf shirt, with matching shoes, then a Nike cap, and a Nike golf ball just to top it all off? Just because it says Tiger Woods on it doesn't mean its made better, it just means he gets paid a little more every time you buy one. The Nike logo isn't present in the commercial until the very end. But the Nike swoosh can be recognized wherever you go these days. The definition of the product is showed in this video, because well Tiger Woods is golfer and is a golfer. By Tiger Wood's being an example this commercial shows well Tiger uses Nike, so you should too. And since Tiger Woods is good at golf then if you use Nike golf gear than you can be good at golf just like him. Mostly logos is used in this ad campaign. From the cause-effect argument and just the plain old celebrity endorsement, Nike really wants you to by their golf stuff.
Wednesday, March 12, 2008
Tiger Woods Commercial
When the commercial for Nike first starts I am in utter amazement of what Tiger Woods is doing. Bouncing it up a couple of times is impressive. I know I definitely can't do that. But then he switches the hand he is holding his club in. One huge toss by him then has me won over. This is truly amazing and I can't believe he can actually do this stunt of his. Next, I still can't believe my eyes. No matter how many times I watch this clip. Tiger then puts his club between his legs while still not letting the bad tough the ground. I am lucky to hit a golf ball let alone bounce it on my golf club. Not only do he do this amazing move once, but no that would be just a little above average. He has to do it twice. A true talent that probably not many can do, especially not me. But flipping the ball between his legs just isn't good enough Tiger though. Let's just toss it behind the back too, easy , no problem stuff there. And then while doing this behind the back lets stop the ball and then start it up again. I can barely start this skill let alone start and stop it while doing it behind my back. As the commercial draw to an end Tiger straightens his stance up and starts turning to the side. Just as I think I have seen the best of Tiger's skills he decides to shock me beyond I ever thought he could. He continues bouncing the golf ball on his club. Then Tiger lines up and swings to hit the golf ball all while the ball as never touched the ground. Once this commercial is done with I can't believe what I have just seen and wish I could do it too.
Saturday, March 8, 2008
Zaireeka Reflection
As I think back to the day we listened to Zaireeka in class many things come to mind. The first thing that I think about is my observation at the mall. When I was sitting in the leather chair in the cafeteria in the middle of the mall all the music seemed to compile together. From the music the mall played to the individual songs that all the stores played they just seemed to mix. I never would of thought that someone would make music out of it. I can't imagine the time and patience that goes into something like Zaireeka. This experiment has to be on the exact same timing but then when the music gets off its gets even more interesting. Who could imagine throwing dogs barking, guitars, and drums all in together to make a song and then into a c.d.. When I was at the mall this happened to me everywhere I go. The store's melodies just seem to blend together after awhile. But this mixture of songs is completely different of what Zaireeka is. Zaireeka is more a random organization of sounds and noises. I know this definition may not make any sense to someone who has never heard it, but if you have ever heard it before you would completely understand. With the sounds being so random at times you get surprised. From dog barks to singing to instruments almost every noise has its chance. Even with all the random sounds they all seem to belong though. Each noise and random act of sound has its very own place. It is first hard to follow because you are not use to hearing something like ever before. But, as the songs go on you start to get into the flow.
Wednesday, March 5, 2008
Zaireeka
As I sit there on the floor leaning against the podium in the front of the room I'm not so sure what to expect from this experiment. "Track One," is announced through all four of the stereos. "Cd 1, 2, 3, and 4," rotates around the room and shocks me with the their synchronization. I start to hear drums from the stereo close to the left of me. Then chanting is heard from the boombox across the room. As the track fades I am surprised at this whole experiment. "Track Two," is announced through the speakers and we start listening to the next track. Booming begins at my close left and then the others join in. Singing is coming from all around except the stereo to my close left, which then starts playing guitar along with the one on my right. Quiet erupts the noise, then singing begins. Ooo's start coming from my left, guitar across from me, and then horns start rotating around as it fades away. At this point in time my pen dies and I have to go across the room to retrieve a new one. A steaming pot sound starts rack three and a piano starts playing starts at my close left. Singing begins at my left also and then echos from my right to left. Singing fades and now there is just a melody playing and it fades down to out of sync booms from all stereos. The next track begins with guitar, singing, and a flute. The singing stops and fades down and string instruments start playing from across. Bug sounds start to fill the room until a guitar comes in. The stereo across from me stops last. By this point in time Cd four is way ahead by this point. The next track continues the sequence of random sounds and instruments with singing coming in at all different times. Track six is a short one and the once with a piercing sound. I start to get a headache half way through the track. Then track seven starts with the stereo across from me being very behind. The track continues and all the boom boxes get a little louder, then the left one stops. The stereo across from me plays piano while all the other are still silent. The song ends with the stereo to my close left fading down with it playing piano. Track eight starts at my close left and then dog noises start coming from my right. Track eight ends with the across stopping last.
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